Scooter and motorcycle maker Piaggio SpA, known best in the U.S for its Vespa scooters, has been pushing helmets for riders here. Today the company said it is launching a new consumer helmet promotional campaign that includes a photo contest on Facebook.
People who buy a new Piaggio or Vespa brand scooter will get a Vespa Soft Touch or Piaggio Copter helmet free of charge. The program is called “Vespa Helmets are for Everything,” and runs from January 27 through April 30 at dealerships and on Vespa Facebook page.
For the photo contest the company asks riders to upload images showing their ideas for how to use their helmets creatively when they aren’t riding. Piaggio Group says it isn’t encouraging people to harm their helmets or render them unfit for use on the road. Instead it is “merely offering a humorous spin to gain awareness of a very serious topic,” the company says.
Ideas so far include using a helmet as a decorative fruit bowl and as protection during snowball fights.
Source: wsj.com
Hi all,
ReplyDeleteReally, it is a very good idea! This Vespa helmet is looking so colourful. It is perfect for riders. Thanks a lot....
Vespa Helmets