The early account of the sale for September 2010 for Mahindra two wheelers has brought some cheers. The company is said to have reaped a whooping 451% growth against its performance in the past one year period. The net sale in that month was 16,569 scooters and the sale of the company was stagnated at 1.5 lakh units.
Mahindra&Mahindra’s status is $76.1 billion. The company is concentrating on its power scooter concept targeting the youth and women. The products are one of the most stylish in 125cc sector. Mahindra two wheelers is taking its next giant step in the motorcycles segment by launching new products as confirmed by the President of the two wheeler segment.
Two models of Mahindra two wheelers, Mojo and Stallio has Aamir Khan doing the brand ambassador role. Mojo is equipped with sophisticated technology. M&M believes that this bike will bring in a grand brand reputation for it in the highly competitive in Indian and global market. Mahindra & Mahindra's MD and Vice Chairman said that Mojo reflects the company’s capability in two wheeler manufacturing. He claimed that it is to run as the fastest Indian bike as on date as it has been designed so.
Stallio 110cc satisfies the customers with its fuel efficiency, economy pricing and latest features. Having tested its presence in this two wheeler market, Mahindra & Mahindra is actively engaged in promoting its products through vigorous campaigns. As a part of it, it has come forward to make a ride show of its bikes by employing 20 bikers who will all along ride from Ladakh to Nagpur. They will be gifted with the bike once the drive journey is over. M&M’s journey began last year with its gearless scooter acquired from Kinetic, by getting 80% stake at Rs110 crore.
Source: oneindia.in
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